In this learning block, we want to give an overview of the basics of this skill in simple language and for those who are still at the beginning of their digital marketing career. Each session addresses one of the steps required to develop a successful digital marketing strategy. In this session, which is the first session, we want to talk about the general concept of digital marketing and the importance of being in the digital world and online space; An issue that is no longer hidden from any business.
Let’s take a look at the amazing growth statistics of the web and mobile world, review some of the most important. Opportunities and benefits of digital communication channel with the audience to see how these growing statistics help your business. Finally, three main steps to develop a will discuss the successful digital marketing strategy so that in the next sessions, we can examine each step by step in more detail.
Advertising in the space of the most popular mobile applications in Teasel
Teasel helps you run your business advertising campaigns in various advertising formats (video, banner, matched, retargeting) on the most popular mobile apps and games, and put your brand in front of your target audience.
If you are at the beginning of the digital marketing learning path, you can become a member of this learning block, be informed of the holding of each session and acquire this practical skill of today’s world completely free of charge.
What is digital marketing?
Digital marketing is a set of marketing efforts made using the Internet. Digital marketing includes various methods including search engine optimization (SEO), social media marketing, email marketing, content marketing and blogging and.
Today, Internet access is quite pervasive. In the last three years, the number of global Internet users has increased by 5% and the number of users is still increasing. In such circumstances, telegram member panel advertising will be the most effective way to grow the business and the importance of digital marketing far exceeds traditional marketing methods. .
The importance of using digital marketing
Every company has reasons to use digital marketing depending on their circumstances. But what is clear is that they are all looking to attract more audiences and are interested in using digital marketing strategies to do so because in today’s world, the Internet and everything that happens in it, including Internet marketing and Digital is relatively superior to traditional methods.
Some of the factors that have made the use of digital marketing important are:
To be economical
Flexibility of strategies
Ability to simultaneously advance efforts in multiple media
The interactivity of this marketing method
The importance and necessity of digital marketing in today’s world of marketing
How much of the day do you spend sporadically on mobile and desktop phones and online? By comparison, how much time do you spend watching TV and reading newspapers and magazines? How much experience have you had when you start your TV commercials, go to your mobile and spend the same few seconds on your smartphone?
If the numbers above are significantly different, you are not alone. In fact, in 2016, the daily time spent by an ordinary user online exceeded the total time spent for offline media (radio, television, city billboards, magazines and newspapers, etc.); And of course, he is much more focused when using online media. (Last year, YouTube announced that two-thirds of its users would watch videos on the site while watching TV.)
With these interpretations, if the presence of your business to introduce yourself to the audience, active communication with them and earn money is limited to offline media, it means that you are not a partner for a large part of people’s time and attention. This rule is far more important for small businesses, despite the skyrocketing prices of offline advertising, such as TV teasers or city billboards, which are practically monopolized by big-budget brands. In fact, being online is perhaps the only chance for a small business to get people’s attention and the only way for big brands to be in the spotlight.
The importance of the digital world in narrating statistics
According to statistics, as of October 2019, there are 4.48 billion active Internet users in the world, and this number represents 58% of the world’s population. China, India and the United States have surpassed other countries in this regard.
Today, the world without the Internet is not even conceivable. Connecting billions of people around the world is the backbone of the modern world of communication. The global online penetration rate is 57%, with North America and Northern Europe at 95%.
Since 2018, Asia, with more than 2 billion online users, has overtaken other regions in terms of Internet usage statistics, seconding Europe to 705 million Internet users. The latest statistics of Internet users since the beginning of 2020:Statistics on the average daily time spent watching TV until 2020
The benefits of being in the digital world
Audience recognition and purposefulness
The core of any product / service marketing activities is accurate knowledge of its customers. The more accurate the audience is and the more they describe the business, the more hope there is for marketing success. It is after this recognition that with different filters, ordinary people can be separated from potential customers and marketing budgets can be limited to those who are more than zero likely to be attracted to the business. Awareness of gender, age, interests, economic status, consumption pattern, etc. can help to smm customers more accurately. When it comes to traditional advertising, businesses have very little chance of separating people from potential customers. In fact, in traditional advertising, the most important parameter of any media is having a large audience, and costs are determined by the number of media audiences, not by their relevance to the target audience of a product / service.
Businesses spend large sums of money to get their message across to a large television network or billboard audience in the busiest areas of the city, hoping that some of the message’s audience will be their potential customers. In the digital world, the situation is quite different. The audience of a medium does not pay, they pay for the number of their potential customers among the audience of a medium. If their target is a 30-year-old housewife interested in confectionery, digital advertising networks will get the message across, but a billboard in the city will show the message to all men and women of all ages and interests. Businesses have paid for all these views, while only a limited number of them will help grow product / service sales.